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In This Issue:

  1. Why Schools And Amenities Matter Even If You Don’t Have Kids — How school quality and local amenities impact property value, buyer demand, and long-term resale potential for everyone.
    Read More »

  2. How To Buy Your Dream Home Without Overpaying — Learn smart pricing research, strategic bidding, and how to win without blowing your budget.
    Read More »

  3. Multiple Offers: How To Pick The Right One Not Just The Highest — Not all offers are created equal. Compare financing, contingencies, and timelines to choose the one most likely to close smoothly.
    Read More »


 

Why Schools And Amenities Matter Even If You Don’t Have Kids



Summary

School quality and local amenities don’t just benefit families, they impact property value, buyer demand, and long-term resale potential for everyone. This report explains why these factors matter even if you don’t have kids, and how they shape both your lifestyle and investment. Whether you’re buying or selling, location decisions matter more than you think.



It’s common to assume that school districts and neighborhood amenities only matter to families with children. But in reality, these features affect every buyer and seller, because they influence demand, quality of life, and ultimately, property value.

Here’s how (and why) schools and amenities shape smart real estate decisions:

Why Schools And Amenities Matter Even If You Don’t Have Kids Why Schools And Amenities Matter Even If You Don’t Have Kids 1. Schools Influence Property Value

Homes in strong school zones tend to:

  • Sell faster
  • Retain value better during downturns
  • Attract more offers

Even if you don’t plan to use the local school, buyers with children likely will and that demand drives price and competition.

2. Great Amenities Build Desirability

Proximity to walkable amenities, such as:

  • Grocery stores and coffee shops
  • Parks and recreational trails
  • Transit stations and commuter access
  • Restaurants and fitness centers

adds daily convenience and long-term appeal. The “15-minute neighborhood” concept is increasingly popular, especially with remote and hybrid workers.

3. Your Future Buyer May Care More Than You Do

Even if schools or parks aren’t a priority for you today, the next person who buys your home may place them at the top of their list. Buying with resale in mind is a smart move, especially if you plan to sell in the next 5-10 years.

4. Walkability = Lifestyle + Value

Being near amenities isn’t just about price, it’s about how you live. Shorter drives, more walkable errands, and better access to services all improve quality of life. And in many markets, walkability boosts demand and leads to higher property appreciation.

5. Better Neighborhoods Often Mean Better Upkeep

Areas with strong schools and desirable amenities tend to have:

  • Higher owner occupancy rates
  • Better-maintained homes and landscaping
  • More community involvement

These factors create a “halo effect” that benefits everyone.

6. Rentals and Investment Property Considerations

If you’re buying to rent, school ratings and neighborhood features affect:

  • Tenant pool
  • Rentability
  • Rental income stability
  • Vacancy rate

Many renters will pay more to live near a good school, even if you wouldn’t.

7. How to Evaluate These Factors
  • School rating sites (GreatSchools, Fraser Institute, etc.)
  • Municipal plans for new parks, transit, or shopping
  • Drive time apps for commutes and accessibility
  • Walk Score or Transit Score for lifestyle convenience
  • Talk to neighbors or real estate agents for local insight
8. The Downside of Ignoring Schools and Amenities

Buying in an area with weak schools or minimal infrastructure might:

  • Limit your resale audience
  • Cap appreciation potential
  • Increase time on market when you sell

Unless you’re buying long-term or at a significant discount, these compromises could hurt your investment.

Conclusion:
Schools and amenities aren’t just nice-to-haves, they’re silent influencers of property value, buyer demand, and livability. Even if they don’t affect your lifestyle directly, they affect your real estate bottom line. Always consider what future buyers will value and position yourself for the best return.


 

How To Buy Your Dream Home Without Overpaying



Summary

In competitive markets, buyers often feel pressured to bid high, but that can lead to overpayment and financial stress. This guide walks you through smart pricing research, strategic bidding, and how to recognize when it’s time to walk away. With tips from real estate pros and negotiation experts, you’ll learn to win without blowing your budget. Perfect for buyers who want to be aggressive but still sensible.



Buying your dream home is one of life’s most rewarding experiences, but it can quickly turn sour if you overpay. In a competitive market, bidding wars and emotional attachment can cause buyers to stretch their budget too far. However, with careful planning and smart strategy, you can land the home you want, without spending more than you should. This guide outlines everything you need to know to buy wisely, avoid common pricing pitfalls, and keep your finances intact.

How To Buy Your Dream Home Without Overpaying How To Buy Your Dream Home Without Overpaying Understand the Market First

The foundation of a smart home purchase is understanding your market. Is it a buyer’s or seller’s market? What’s the average price per square foot in your area? Are homes typically selling above or below the asking price? Research recent comparable sales and days on market. Partner with an experienced agent who understands local trends and can help you interpret data. Going in blind is a recipe for emotional overbidding.

Get Pre-Approved, Not Just Pre-Qualified

Pre-qualification gives you an estimate, but pre-approval shows sellers you’re serious and ready. A pre-approval letter also gives you a firm upper limit on your budget and helps prevent you from accidentally offering too much. Lenders will assess your credit, debt-to-income ratio, and employment status to determine what you can realistically afford. Use this number as your ceiling, not your target.

Know What the Home Is Really Worth

Just because a home is listed at a certain price doesn’t mean it’s worth that amount. Look at comparable properties in the neighborhood. What did similar homes sell for recently? Are there any upgrades or features that justify a premium, or signs the home is overpriced? Pay attention to days on market and price reductions. If a house has been sitting for weeks in a hot market, the asking price may be too high.

Set a Firm Budget (and Stick to It)

Before you make any offers, define your absolute maximum and decide under what conditions you’d walk away. Be disciplined, especially in emotionally charged multiple-offer situations. Include room in your budget for closing costs, immediate repairs, and post-move expenses like furniture or landscaping. Your dream home isn’t a dream if it puts you under financial strain.

Make a Smart Offer — Not Just the Highest One

You can strengthen your offer in ways that don’t involve raising the price. A large earnest deposit, flexible closing date, and limited contingencies can all appeal to sellers. Work with your agent to craft a strong offer that balances competitiveness with financial protection. Sometimes a well-written offer with fewer conditions can beat a higher bid filled with contingencies.

Don’t Skip the Appraisal and Inspection

An appraisal ensures the home is worth what you’re paying. If it comes in low, you can renegotiate, or walk away. A thorough inspection reveals any structural or mechanical issues that could cost you later. Even in hot markets, waiving these protections is risky. If you must waive them to compete, consider doing an informational inspection post-closing or negotiating a shorter inspection window instead.

Control Your Emotions During Negotiation

Falling in love with a home can cloud your judgment. Sellers (and even agents) can sense desperation and use it to their advantage. Remind yourself that there will always be another property and that buying the right home at the right price is better than rushing into one you can’t afford. Stay calm, deliberate, and data-driven.

Watch Out for Hidden Costs

Overpaying isn’t just about the listing price. Property taxes, HOA fees, utility costs, insurance premiums, and maintenance add up. Research these numbers in advance. A home with a low sale price but high upkeep may ultimately cost more than a slightly more expensive one that’s efficient and low-maintenance.

Don’t Over-Renovate to Compensate

It’s tempting to overpay for a home that “needs work” with the plan to renovate. But major upgrades rarely return 100% of their cost. Make sure you’re not overestimating your ability or budget to transform a home. And don’t justify overpaying by thinking you’ll add value later. In most cases, you’ll only recoup a portion of what you invest.

Have an Exit Strategy

Before you buy, think about resale. Is this home likely to hold or increase in value over time? Are there factors that might make it hard to sell later, like a busy street, poor layout, or odd zoning? If market conditions change and you need to move within a few years, can you rent it out or break even? Buying smart also means planning for the long term.

Your dream home should bring you joy, not financial stress. With discipline, research, and strategic negotiation, you can buy confidently and stay within your means. It’s possible to win in today’s market without sacrificing your financial future. Remember: the goal isn’t just to buy a home, it’s to make a smart investment in your life.


 

Multiple Offers: How To Pick The Right One Not Just The Highest


Summary

In a hot market, sellers often receive multiple offers. While it’s tempting to choose the highest price, not all offers are created equal. This report helps you evaluate every part of an offer, from financing strength to closing flexibility, to ensure you pick the one that’s most likely to close smoothly and leave you satisfied. Learn how to compare, negotiate, and choose wisely.


Multiple Offers: How To Pick The Right One Not Just The Highest Multiple Offers: How To Pick The Right One Not Just The Highest

Receiving multiple offers can feel like a dream come true, but it can also be overwhelming. Choosing the highest offer might seem obvious, but the smartest sellers look beyond price to evaluate the full picture. A slightly lower offer with better terms can sometimes be the safer, more profitable path. Here’s how to compare and choose offers with confidence.

  1. Look at Financing Type
    • Cash Offers: These typically close faster and have fewer risks (no appraisal or loan approval delays).
    • Conventional Loans: Strong, especially with large down payments.
    • FHA/VA Loans: May require more stringent appraisals or repairs.

    Ask to see a pre-approval letter or proof of funds to confirm the buyer’s financial strength.

  2. Review the Contingencies
    Contingencies give buyers legal outs, but too many create uncertainty for you. Common contingencies include:
    • Financing: Standard, but risky if the buyer is only marginally qualified.
    • Appraisal: May trigger price negotiations if the home appraises low.
    • Inspection: Allows buyers to back out or request repairs.
    • Home sale: Risky, ties your sale to another closing.

    Fewer contingencies equals a stronger, cleaner offer.

  3. Consider the Closing Timeline
    A quick close may be ideal if you’re ready to move. A longer close might be better if you need time to find your next home. Flexibility matters—offers that match your preferred timeline are often more attractive.
     
  4. Compare Earnest Money Deposits
    Earnest money shows the buyer’s seriousness. Larger deposits reduce your risk. Typical ranges are 1–3% of the offer price.
     
  5. Understand Buyer Motivation
    Buyers relocating, with deadlines or emotional attachment, may be more committed. Others just “testing the market” may be more likely to walk away.
     
  6. Beware of Escalation Clauses
    Some buyers include clauses that automatically increase their offer above the highest bid. These can be tricky to navigate. Always confirm the buyer’s price ceiling and review how the clause is structured.
     
  7. Check Offer Expiration Dates
    Some offers are only good for 24–48 hours. Don’t let a deadline force a rushed decision, but be mindful that delays could cause a buyer to walk away.
     
  8. Don't Forget About Personal Letters
    While not always effective or appropriate, some buyers submit “love letters” with their offers. These can help humanize a buyer and provide insight into their motivation, though fair housing laws limit what can be considered.
     
  9. Ask Your Agent for a Net Sheet
    Your agent can provide a side-by-side breakdown showing what you’ll actually walk away with from each offer. This includes price, concessions, and estimated costs.
  10. Don’t Be Afraid to Counter or Ask Questions
    If you like parts of multiple offers, your agent can help you counter or ask for clarifications. You’re not locked in until you sign.

Conclusion:
Getting multiple offers is a good problem, but it’s still a problem to solve. Look beyond just price and evaluate the full offer package: financing, contingencies, flexibility, and likelihood of closing. The best offer is the one that gets you to the finish line with the fewest headaches and the most money in your pocket.


 

In 2026, Smart San Diegans Don’t Just Look at Prices — They Look at Timing & Options

In 2026, Smart San Diegans Don’t Just Look at Prices — They Look at Timing & Options
George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!* *conditions apply
If the video doesn’t load on your device, watch it here: View on YouTube
If you’re thinking about buying, selling, or turning your current home into a rental, the smartest move isn’t guessing. It’s comparing timing + options side-by-side—before you make an expensive “wait and see” decision.
Search San Diego homes
Get Your FREE Home Value (Instant) Get a FREE Rental Value Survey Search Homes Now
Want the fastest answer? Call or text 619-846-1244 and I’ll send a side-by-side comparison customized to your situation.
Buying Now vs. Waiting: Why Waiting Often Costs More Than You Think
Most people focus on today’s price. But in San Diego, the higher cost is often time. Historically, home values tend to rise over time—which means the person who starts building equity earlier often comes out ahead.
Buy now or wait
Want a shortcut to better deals? Find an Unlisted & Off-Market Home
Starting sooner can stack wealth in multiple ways:
  • Appreciation (your home value can grow over time)
  • Loan paydown (every payment reduces your balance)
  • Potential tax advantages (depends on your situation)
  • Pride of ownership + community roots
  • More options later (sell, rent it out, trade up)
Here’s the blunt reality: many people say, “I’ll keep saving until I can buy the home I really want.” But over the last 50 years, values have averaged roughly ~6% per year nationwide. That’s why what used to be $250,000 becomes $1,000,000. Most of us can’t save as quickly as prices appreciate.
Yes—HOA fees can be frustrating. But condos can appreciate too, and many buyers can purchase with as low as 3%–3.5% down, depending on the loan program and eligibility.
Selling Now vs. Waiting: The Real Question Is Your Options
Sell versus rent
If you already own a home, the smartest move isn’t guessing. It’s comparing: what would your home sell for today versus what it could rent for — side-by-side. That’s how you decide whether to cash out, keep it as a rental, or buy something else.
Sell Value (Free & Instant)
See what buyers are likely to pay today — not a random online guess.
Get Home Value
Rent Value (Free Survey)
See what your home could rent for (and how the numbers pencil out).
Get Rental Survey
Best next step: Get a FREE side-by-side comparison customized to your home. Call or text 619-846-1244 and tell me: “Sell vs Rent” or “Buy Now vs Wait.”
Get a FREE side-by-side comparison customized to your home?
I’ll show you real numbers: buy now vs wait, or sell now vs rent — with options most people don’t know exist.
Call/Text 619-846-1244 Search Homes
Free tools: Home Value  |  Rental Survey
George Lorimer
Your Home Sold Guaranteed, or I’ll Buy It!*
Call/Text: 619-846-1244
ProWest Properties, DRE# 01146839, *Conditions apply. Disregard if currently listed for sale.

 

San Diego Real Estate Opportunities Happening Now (Open House + 2–4 Unit Deals)

San Diego Real Estate Opportunities

Open House Today 12–2 PM + 2–4 Unit Deals + Free 2026 Seller Guide

George Lorimer at 619-846-1244
Your Home Sold Guaranteed, or I’ll Buy It!*
*Conditions apply




We are officially out of the Holiday Season after the MLK Holiday Weekend. This week, there was 13% more buyer demand!

If you’re thinking about buying, investing, or selling in San Diego in 2026, here are real opportunities happening right now:

Call me to help you get where you want to go. George Lorimer at 619-846-1244.
Quick Video: What’s Happening in San Diego Right Now
If the video doesn’t load, watch here: https://www.youtube.com/shorts/Xfb9vHJL6Co
OPEN HOUSE TODAY | 12–2 PM
9970 Mesa Madera Dr – Scripps Ranch
Single-story • No HOA • No Mello-Roos
VA & FHA friendly • Trade-in possible
View details & directions

2–4 UNIT INVESTMENT PROPERTIES
Small multifamily is where smart buyers are focusing this year.
Ask me about quiet listings and price drops.
View current 2–4 unit opportunities

FREE 2026 SELLER GUIDE
What’s changed, what’s risky, and how sellers are actually winning this year.
Read the guide
Cash Offer vs. Open Market
Before you decide, compare both paths side by side.
Get your 2026 Home Value vs. Cash Offer
If you want help deciding what move makes sense — buying, selling, investing, or waiting — just reply or call/text me.
George Lorimer
Your Home Sold Guaranteed, or I’ll Buy It!*
Call/Text: 619-846-1244
ProWest Properties, DRE# 01146839, *Conditions apply. Disregard if currently listed.

 

Why 1 in 3 San Diego homes do not sell and what to do about it. Expired listing.

Why 1/3 of San Diego Homes Don’t Sell, And the One Simple Shift in Perspective That Instantly Fixes It!

If your San Diego County Home Expired, was cancelled, or was withdrawn from the market more than once, you're going to hate this blog.

George Lorimer at 619-846-1244

Your Home Sold Guaranteed, or I’ll Buy It!*
*Conditions apply

In 2026, roughly 1 in 3 homes listed in San Diego will fail to sell. Not because the home is bad. Not because there are no buyers. But because the price misses the buyer’s reality.

And once a home sits, buyers assume something is wrong. That’s when price cuts start. Then negotiations weaken. And the seller ends up chasing the market instead of leading it.

The biggest question is simple:

What is the right number to price your home at to accomplish:

  1. Selling it
  2. Getting the maximum price

And the order matters.

Because you can’t do #2 if you fail at #1.

Where most sellers go wrong

A lot of homeowners think like this:

  • “If I get my price, then I’ll sell.”
  • “If I don’t, I’ll just wait.”

The problem? Buyers have other choices, and you're always competing with people who have to sell, even if you're not desperate; they may be. 

Buyers care what your home offers them and what it's worth to them. They do this by comparing all options and a variety of neighborhoods.

When they find one that stacks up favorably to their other choices, they make an offer. It's simple.



For the I'll Just Wait Crowd
Waiting doesn’t guarantee you’ll get your number later. And when the market shifts, your number might be higher than what buyers are willing to pay. 

We see this a lot, serial expired listings, the same owner keeps listing with the same or sometimes different agents, and keeps not selling, like a sick game. 

The weird thing is, many times values have risen, and they increase their asking price to ensure it doesn't sell. Bizzare. 

Needless to say, this isn't the type of client I want to collaborate with. 

The one simple shift that fixes this

The goal is not just to sell your home. The goal is to sell your home for the maximum price the market will pay — today.

That means pricing your home the way buyers think about it. Not the way sellers think.

If you would like to see this fresh approach and are realistic and motivated to sell, call or text me, and I'll send you a free analysis customized for your home. George Lorimer at 619-846-1244.

We'll view your home through the eyes of a buyer:

  • Your home vs active listings
  • Your home vs competing secondary neighborhoods
  • Your home vs what just sold
  • Your home vs what feels like “too much work.”

When your home wins those comparisons, it sells. When it doesn’t, it sits.

There are two reasons why collaborating with me will work versus you doing it yourself or another agent. 

1. You're probably too biased about your home, and you need a neutral perspective to do it right.

2. 90%+ of other agents use comps or online estimates; they don't have my pricing tools, 1000+ San Diego home sales, and an MBA in real estate.

Get Your Home Value Through the Buyer’s Eyes

This is not an online estimate. This is how professional buyers and top agents actually price homes.

You’ll see:

  • Active homes you compete with
  • Competing neighborhoods buyers cross-shop
  • What buyers are really paying
  • The price range that creates demand

If you want to sell and you’re motivated and realistic, let’s talk through your options.

Call or Text George Lorimer: 619-846-1244

Or get your Online Home Value Here:

Start with Online Home Value,
Then With the Buyer’s Eyes

ProWest Properties, DRE# 01146839. Your Home Sold Guaranteed or I’ll Buy It!* *Conditions apply. Disregard if currently listed.

 

San Diego Winter Market Is Here: Prepare for Launch (What Buyers & Sellers Should Do Now)

San Diego Winter Market Is Here: Prepare for Launch (What Buyers & Sellers Should Do Now)

George Lorimer at 619-846-1244
Your Home Sold Guaranteed, or I’ll Buy It!*
*Conditions apply

Here’s what changes in San Diego starting mid-January: buyers come back fast, inventory rises more slowly, and the market speed picks up week by week. This is the “Winter Market” window (mid-Jan ? mid-Mar).

  • Sellers: Less competition than Spring + more motivated buyers = better leverage.
  • Buyers: Better selection than December, but competition rises quickly as February hits.
  • Everyone: The smart play is getting real numbers now — not guesses.
Free Strategy Call — Call/Text 619-846-1244
Tap to Text: “Send me the Winter Market Plan”

On the call, I’ll give you a simple plan for your timeline (buying, selling, or both) — and I’ll tell you what I’d do if it were my money.

Get the info first (this is what converts into good decisions)

Most people make the same mistake: they rely on an online estimate or last year’s sale and assume it applies today. It doesn’t. What matters is what buyers are willing to pay right now, not what they can buy this weekend.

Free Reports (fast + actually useful):

Not Just an Online Estimate — Real home value + (optional) instant cash offers.

Get your free home value here

Your Home Value through a Buyer’s Eyes — pricing like pros + buyer objections + what to fix (and what not to).

Request the Buyer’s Eyes version (or call/text 619-846-1244)

What Buyers Are Paying (Real Numbers) — the gap between list price and reality, plus what’s getting discounted.

Get the “What Buyers Are Paying” report

What to do now (so you’re not playing catch-up in Spring)

Sellers:

  • Price your home the way pros do: based on today’s active competition + buyer psychology (not “what my neighbor got”).
  • Look through the buyer’s eyes: condition, light, smell, layout, and “this feels like work” triggers.
  • Beat the Spring pile-on: fewer competing listings right now can mean stronger leverage.

Buyers:

  • Get ahead of competition: have financing + strategy ready before February demand spikes.
  • Don’t just shop listings: use off-market and assumables to avoid bidding wars.
  • Focus on payment, not price: rate + terms matter more than you think.

Now the offers (the stuff most people can’t easily find)

Homes with 2–3% assumable mortgages — this can save thousands per year vs today’s rates.

See the assumable list (text me “ASSUMABLE” for the newest options)

Don’t compete with other buyers — request unlisted / off-market homes in your preferred neighborhood.

Request off-market access (or text me: neighborhood + price range)

Active Homes + Competing Neighborhoods — the simple lens that helps sellers maximize price and get it sold.

Get my free report: Your Home Value through a Buyer’s Eyes right here.

Want me to map your best move in 10–15 minutes?

Here’s the deal: most people wait until Spring and then wonder why it feels stressful and expensive. If you want a calmer, smarter path — get the numbers now and choose your window on purpose.

Call/Text George Lorimer: 619-846-1244
Ask for: “Buyer’s Eyes Home Value” + “What Buyers Are Paying”

Text Me for the Reports (Fastest)

ProWest Properties, DRE# 01146839. Your Home Sold Guaranteed or I’ll Buy It!* *Conditions apply. Disregard if currently listed for sale.

 

San Diego Housing Market Heating Up This January: Why Smart Buyers and Sellers Are Moving Now

San Diego Market Is Heating Up: Why “Spring” Starts in Late January

George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!*
*conditions apply
Get Your Home Value + Net Sheet (Free)
Search San Diego Homes
Call or Text: 619-846-1244

As we approach the end of January 2026, I’m seeing a noticeably busier San Diego market in real life: more showings, more open house traffic, and more listings receiving multiple offers.

The Spring market isn’t a season — it’s a timeline. Most sellers need time to prep, market, and close. That typically turns into a 3–4 month runway.

List in February — you’re often aiming for a May closing.
List in March — you’re often aiming for June.

Markets don’t move in straight lines. Mortgage rates and buyer confidence can change quickly with geo-political events, financial market swings, and economic shocks. If you’re planning a move in the next few months, the time to map it out is now.

San Diego County market snapshot

  • Median sale price: about $900,000 (Dec 2025)
  • Median days on market: 42 days
  • Sale-to-list price ratio: 98.8%
  • Homes sold above list: 30.5%
  • Homes with price drops: 21.3%

 

Open House Downtown San Diego

San Diego Condo for Sale in the Gaslamp Quarter + Downtown Homes Under $750K

George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!*
*conditions apply
If you’ve been watching Downtown San Diego and waiting for a real opportunity in 92101, this is one you should see. Inventory under $750K can move quickly when it’s priced right—so use the links below to pull up what’s actually available today.

Featured Listing: Gaslamp Quarter Condo

Bright, south-facing condo in the heart of the Gaslamp—steps to Petco Park, dining, nightlife, and the waterfront. If you want a walkable lifestyle or a smart Downtown buy, start here:

Tip: If you want the fastest response, text me at 619-846-1244 and I’ll send you the details and your best options.

Downtown San Diego Homes by Price (92101)

Use these quick searches to view current Downtown listings:

Up to $500,000
View Downtown Homes & Condos Up to $500K 
$500,000 – $750,000
View Downtown Homes & Condos $500K–$750K 

Free & Instant Report: What’s Your Home Worth Today?

Thinking about selling? Before you list, you should know the real number—not guesses. Get a free instant value and see instant cash offers here:

Want the simplest path? Text me your address at 619-846-1244, and I’ll send you pricing, comps, and the best strategy for your timeline.

GEORGE LORIMER
Your Home Sold Guaranteed, or I’ll Buy It!*
Call/Text: 619-846-1244
ProWest Properties, DRE# 01146839, *Conditions apply

 

San Diego Housing Market: Which Neighborhoods Are Hot — and Which Are Cooling in 2026

San Diego Neighborhoods: Which Are HOT (Appreciating) and Which Are COLD (Flat to Soft)?

George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!*
*conditions apply

San Diego is no longer a one-speed housing market. Some neighborhoods are still appreciating at a healthy pace. Others are flat — and a few are quietly softening, creating real negotiating leverage for buyers.

Here’s how the market is really behaving right now based on recent year-over-year trends.

These aren't all neighborhoods. Text me your address, and I’ll check yours: 619-846-1244.

HOT Neighborhoods (Appreciating)

These areas are still seeing strong buyer demand and rising prices:

  • North Park: +6% to +9% YOY
  • Del Cerro / Allied Gardens: +5% to +7% YOY
  • La Jolla: +6% to +8% YOY
  • La Jolla Shores: +7% to +10% YOY (luxury is volatile)
  • Coastal San Diego (overall): +2% to +4% YOY

Homes here that are priced right are still selling quickly — often with multiple offers.

COLD Neighborhoods (Flat to Soft)

These areas are seeing slower sales, more price cuts, and softer pricing:

  • Carmel Valley: -5% to -10% YOY
  • Torrey Hills: -10% to -18% YOY
  • Mira Mesa: -3% to -6% YOY
  • Pacific Beach: Flat to -2% YOY
  • Clairemont / City Heights: -2% to -5% YOY

These neighborhoods now offer real buyer leverage — price reductions, credits, and rate buydowns are common.

What this means for you

If you’re selling:

  • Overpricing kills momentum in today’s market.
  • Hot neighborhoods still win — but only if priced correctly.
  • Cold neighborhoods require a smarter plan (pricing, prep, credits, or cash option).

If you’re buying:

  • Cold neighborhoods = negotiating power.
  • Hot neighborhoods = move fast and write clean offers.

Want the real numbers for YOUR street?

I’ll send you the actual comps, price cuts, and pending sales so you can make a smart move.

Video: San Diego Market Hot vs Cold (Quick Update)

Prefer to watch on YouTube? Tap here .
George Lorimer
Your Home Sold Guaranteed or I’ll Buy It!*
ProWest Properties, DRE# 01146839
*Conditions apply. Disregard if currently listed for sale.

 

What 6% Rates Mean for Buyers & Sellers

San Diego Housing Update: What Lower Rates Mean for Buyers & Sellers

George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!*
*conditions apply



Mortgage rates are down compared to last year — and that’s changing what buyers can afford and what sellers can demand. If buying or selling in San Diego is even a maybe in the next few months, here are three things to know right now.

1) 6% vs. 7% is a big deal (monthly payment)

On a typical San Diego purchase, a 6% rate versus 7% can mean roughly $500–$700/month in lower payments. That’s real money — and it affects what buyers can qualify for, and how much competition sellers may see.
 

2) Some homes still have 2%–3% assumable mortgages

Yes — some VA and FHA loans can be assumable, meaning a qualified buyer may be able to take over a much lower interest rate. These opportunities don’t show up clearly on Zillow/Redfin, and most agents don’t hunt them down. Click here

3) Cash offers: multiple bids beat one “take it or leave it” offer

If you’re selling, here’s the truth: not all cash buyers are the same. Some are lowball flippers. Others are end buyers who will pay closer to market value. My job is to help you compare options with real numbers — so you can choose what actually works for you. See more
Want real numbers (not guesses)?
Get your updated San Diego home value and view cash offers here:

If you might move in the next few months, here’s how I help.

  • Free buy/sell strategy call (quick, no pressure)
  • Access to unlisted & off-market homes
  • Help finding assumable 2%–3% mortgages
  • Multiple cash offers so you can compare
  • Clear numbers: net sheet + timing options
Fastest way to get help: text or call me at 619-846-1244. I’ll help you map out the smartest move for your situation.
Call / Text George: 619-846-1244   


George Lorimer
Your Home Sold Guaranteed, or I’ll Buy It!*
Text/Call: 619-846-1244
ProWest Properties, DRE# 01146839
*Conditions apply. Disregard if currently listed for sale.


 

2026 San Diego Housing What Buyers and Sellers are Doing

San Diego Housing in 2026: What Buyers & Sellers Are Doing Differently

George Lorimer at 619-846-1244
Your Home Sold Guaranteed, or I’ll Buy It!*
*Conditions apply

If buying or selling a home in San Diego is even on your radar in 2026, here’s the honest update I’m seeing every day — not the headlines.

Buyers want lower mortgage rates, fewer bidding wars, and homes that actually feel like good deals. Sellers want to know if now is the window to sell before more inventory shows up.

Here’s the truth: there is no perfect rate and no perfect year. The people who win are the ones who move with a plan — not hope.

What’s Working Right Now in San Diego (2026)

  • Newer homes in Carmel Valley, Del Sur, Black Mountain Ranch, and Rancho Santa Fe
  • Motivated sellers willing to negotiate price, repairs, or closing costs
  • Off-market and private listings you won’t find on Zillow

Homeowners: Don’t Rely on Automated Estimates

Online estimates miss what actually drives value in San Diego — condition, layout, upgrades, views, and micro-location. Homes on the same street can vary by hundreds of thousands of dollars.

Want Real Numbers for Your Neighborhood?

If you want real numbers — or a clear buy or sell plan for 2026 — call or text me directly at 619-846-1244.


P.S. The biggest mistake I’m seeing in 2026 is people waiting for “better conditions” that may never line up. If you want to see what’s actually available right now — including homes not on Zillow — start here before competition picks up.

George Lorimer | ProWest Properties | DRE# 01146839

 

Houses vs. Condos in San Diego: Which Has Been the Better Investment (Last 5 Years)?

Houses vs. Condos in San Diego: Which Was the Better Investment (Last 5 Years)?

George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!*
*Conditions apply
Want the best deals (including quiet listings, builder closeouts, and off-market options)? Text or call 619-846-1244.

Quick Video (60 seconds)

If the video doesn't load, tap here to watch.

If you’re looking at San Diego real estate as an investment, the question isn’t “do homes go up here?” They usually do. The question is: did houses or condos perform better over the last 5 years?

The straight answer: in most San Diego neighborhoods, detached houses (single-family homes) have typically been the stronger long-term investment because buyers pay a premium for land, privacy, parking, and flexibility (expansion/ADU potential). Condos can be a smart move too—especially for lifestyle and affordability—but they usually lag on pure appreciation.

Why houses usually win

  • Land scarcity: detached homes capture the land premium over time.
  • Resale demand: broader buyer pool and fewer substitutes.
  • Less HOA exposure: no dues increases, surprise assessments, or restrictive rules.
  • Optionality: remodel, expand, add an ADU—more ways to force appreciation.

Why condos can still be a great buy

  • Lower entry price: easier path to ownership and equity.
  • Location leverage: coastal/urban areas where houses are out of reach.
  • Convenience: “lock-and-leave” living for busy schedules or second homes.

Here’s the reality most buyers miss: when rates rise and affordability tightens, condos can feel the pressure first because the monthly payment includes HOA dues. The “right” condo still wins—strong reserves, sane HOA, high owner-occupancy, stable insurance, and no looming assessments.

Bottom line

If you can afford a house responsibly, it’s usually the stronger long-term investment in San Diego. If a house forces you into a bad payment or a bad location, buy the right condo and use it as your stepping stone.

What's Your Home Worth in 2026?

Call George: 619-846-1244 Text George Browse Under $1M Deals
ProWest Properties • DRE# 01146839 • Equal Housing Opportunity • Not a guarantee of future results.

 

2026-san-diego-home-buyers-sellers-frustrated



Same problem, different year.

Buyers want prices to come down.

Sellers want prices to go up.

Everyone wants mortgage rates under 6%.

Sound familiar?
 

Here’s the part that actually matters: mortgage rates are about 1% lower than last year, and that’s already changing what’s possible—especially for buyers under $1 million.

Start here (most popular right now):

See what’s available under $1M in San Diego

This isn’t headlines or predictions—I’m seeing this daily in real contracts. Some buyers are getting options and leverage again, but only if they know where to look.

If selling is even a possibility, the smartest first step is real numbers—not guesses from Zillow. You can see your true value and cash-offer options here: Value and Cash Offers.


I also keep a private list of off-market and unlisted homes that never hit Zillow or Redfin: Popular Home Searches and Unlisted and Off-Market Homes.

Waiting for “perfect” usually costs more than moving forward with a plan.

If you want help sorting this out quickly, call or text me at 619-846-1244.

I’ll give you straight answers and real options.
 

George Lorimer

Your Home Sold Guaranteed, or I’ll Buy It*

*Conditions apply, ProWest Properties, DRE #01146839?
GeorgeLorimer.com

 

Surprising San Diego Home Trends I See in Person, Not on Zillow

Surprising San Diego Home Trends I’m Seeing in Person (Not on Zillow)

George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!*
*conditions apply
Get Your Home Value & Net Sheet Search San Diego Homes See Unlisted / Off-Market
Prefer text? Send “PLAN” to 619-846-1244 and I’ll send options.
See what your home would actually net in today’s San Diego market
Tip: Upload the banner to WordPress Media Library, copy the file URL, and paste it into the src above.
Quick Video: What I’m Seeing Right Now (San Diego)

If you’re considering selling in the next 0–6 months, this is the part most homeowners miss: the “market” you read about online is not the same market I see inside homes, during showings, and at the negotiation table.

Here are a few trends I’m seeing in San Diego right now:

  • Some homes are getting strong offers before they ever hit the MLS.
  • Other homes are sitting because sellers waited for a “spring rush” that may not show up for their price range.
  • Buyers are selective, but when a home is priced and positioned right, they move fast.
  • Homes that miss the window often end up chasing the market later with price reductions.

Online estimates won’t tell you what matters most: what buyers will actually pay today, the concessions they’re asking for, and how leverage changes when more inventory hits after the new year.

If there’s even a chance you’ll sell soon, the smartest move is to get real numbers and real options now—before the window shifts.

Or call/text me at 619-846-1244 for a quick 10-minute strategy call.

PS: The sellers who regret waiting are usually the ones who said, “Let’s just see what happens after the new year.” If that thought has crossed your mind, click the link above and get the real numbers before the window shifts.

George Lorimer • Your Home Sold Guaranteed, or I’ll Buy It!*
Call/Text: 619-846-1244  |  Search Homes
ProWest Properties • DRE #01146839*Conditions apply

 

2026 San Diego Housing Outlook — What Buyers and Sellers Should Know Now

2026 San Diego Housing Outlook — What Buyers and Sellers Should Know Now

George Lorimer at 619-846-1244
Your Home Sold Guaranteed, or I’ll Buy It!*
*Conditions apply
 

 
Prefer the fastest route?
Text or call 619-846-1244

A quick reality check for 2026

The most honest outlook for 2026 is this: the market looks relatively flat overall — and there’s no way to predict exactly where prices land in your neighborhood.

Rates are the swing factor. If mortgage rates move from about 6.2% (now) up toward 6.5%+, affordability gets tighter and prices can soften. If rates drop into the 5.5%–5.75% range, demand can heat up fast — and prices can push higher with more competition.

Bottom line: there’s no “sure deal” or perfect timing. If moving now or soon is right for you, we can make it up on the sale or purchase depending on the market conditions at the time. The waiting game rarely works — it’s usually better to move forward and get the best deal for this market.

I’m here to help. Call or text me today to get your free 2026 plan: 619-846-1244.

2026 Home Price Outlook — At a Glance

2026 San Diego Home Price Forecast

Want neighborhood-specific numbers? Text George at 619-846-1244.

A quick note as the year wraps up

As Christmas approaches, many San Diego homeowners and buyers are quietly thinking about what’s next. I’m grateful for the conversations and trust this year — even when it’s just to get clear, honest answers.

If a move might be on your radar in the next few months, here are a few things I can help with that aren’t easy to find online:

  • Off-market & unlisted homes
  • Real cash-offer comparisons (actual net numbers)
  • Buy-before-you-sell options
  • Homes with assumable low-rate loans
  • A clear timing & pricing reality check

No pressure. If this would help, just text or call 619-846-1244.

P.S. Buying, selling, or just planning — even a short text like “We’re thinking about a move” is enough to start.

What 2026 Predictions Mean in Real Dollars

Forecasts are helpful — but what matters most is how they apply to a home like yours. Here are simple examples using today’s typical San Diego price points.

Detached Home — $1,000,000 Example
  • Zillow (+1–2%): $1,010,000 – $1,020,000
  • Redfin (0–3%): $1,000,000 – $1,030,000
  • C.A.R. (+3–5%): $1,030,000 – $1,050,000
Condo / Townhome — $650,000 Example
  • Zillow (+1–2%): $656,500 – $663,000
  • Redfin (0–3%): $650,000 – $669,500
  • C.A.R. (+3–5%): $669,500 – $682,500

If you want this run for your neighborhood and price range, text me at 619-846-1244.

Bottom Line for 2026 (San Diego)

Most forecasts point to modest price movement and a market that rewards the basics: pricing, condition, and location. Well-located homes still attract buyers, while overpriced or problem listings sit.

Condos often become more negotiable when rates are higher; detached homes tend to hold value better over time. The winning strategy is not guessing the future — it’s making the right moves for the market you’re in.

Want the short version that applies to you (not the internet)? Text me your situation + timeline and I’ll reply with real numbers.

Call / Text 619-846-1244
George Lorimer • ProWest Properties • DRE #01146839
Your Home Sold Guaranteed or I’ll Buy It!* *conditions apply

 

Rancho Peñasquitos & Torrey Highlands Homes 92129 Homes

Rancho Peñasquitos, Park Village, & Torrey Highlands Homes (92129)

George Lorimer619-846-1244
Neighbor & Realtor for 20+ years
Your Home Sold Guaranteed, or I’ll Buy It!*
*Conditions apply

Fast market snapshot (last 6 months as of Dec 19, 2025). If you want the full spreadsheet (every address + list/sold history), text “92129 DATA” to 619-846-1244.

Reality check: most “cash offer” sites are designed to lowball you. My approach is different — I line up multiple competing investors so you can compare real cash offers to selling on the open market.

Newer Homes in 92129 (Built 2000+)

Most Torrey Highlands & newer RP sellers focus here (last 6 months).

Sold
18
Highest Sold
$2,450,000
Lowest Sold
$1,070,000
Median Sold
$1,510,000
Median Days on Market
18 days
Sold-to-List
98.2%
Active
2
Highest Active
$1,495,000
Lowest Active
$1,191,900

Want model-by-model detail? Text “92129 DATA” to 619-846-1244.

All 92129 Homes (All Years Built)

Rancho Peñasquitos overall — sold last 6 months.

Sold
122
Highest Sold
$2,700,000
Lowest Sold
$918,500
Median Sold
$1,395,750
Median Days on Market
14 days
Sold-to-List
98.6%

Thinking of selling? Text your address & timeline to 619-846-1244.

Charts

Source: SDMLS / ShowingTime

Newer Homes (2000+)
Newer homes chart
All 92129 Homes
All homes chart

ProWest Properties • DRE #01146839 • Your Home Sold Guaranteed or I’ll Buy It* • *Conditions apply

Meet George & Family

George Lorimer and family in San Diego

I’ve lived and worked in San Diego for over 20 years, helping homeowners make smart decisions about when to sell, when to wait, and how to maximize value without pressure. Real estate is personal — that’s how I treat it.

George Lorimer • ProWest Properties • DRE #01146839
Your Home Sold Guaranteed, or I’ll Buy It* (*conditions apply)

 

San Diego home and short sales

San Diego Condo Under $400K + The Short Sale Opportunity Most Homeowners Miss

George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!* *conditions apply

Here’s a big opportunity that doesn’t come around often. I’m tracking a San Diego condo listed under $400,000 — and it appears to be a possible short sale. If you’re considering buying, these can offer strong value, but they often involve uncertainty and a waiting game.

Get Your 2026 Home Value Download San Diego Housing Stats (Free) Text George

Watch the quick video

Assumable condo at 3.375% and possible short sale under $400,000: Click here to view the listing

Note: Assumable loans and short sales can have extra steps and timelines. I’ll confirm the details and what’s realistic before you waste time.

What is a short sale?

If you own a home with less than 10% equity and you’re experiencing a financial hardship, you may qualify for a short sale.

If you bought your home between 2021 and 2025, there’s a real chance your current value is similar to or less than what you paid.

Rule of thumb: If what you owe is within ~10% of what your home can sell for, you may qualify for a short sale.

Why homeowners consider it

  • The lender typically pays the commission
  • Title, escrow, and closing costs are covered
  • No out-of-pocket expense in most cases
  • A cleaner exit while minimizing credit damage

If you want to understand how this works — and whether it applies to your situation — I’ll walk you through it step by step.

Free Short Sale Guide

Text “Short Sale” to 619-846-1244 and I’ll send it to you — plus let you know if this looks like a fit.

Text George Now

Community Spotlight

Rancho Peñasquitos & Torrey Highlands — see the latest market update here .

George Lorimer • ProWest Properties • DRE #01146839
Your Home Sold Guaranteed or I’ll Buy It* *conditions apply
Call or text 619-846-1244

 

San Diego’s Best “Quiet Window” to Plan a 2026 Move (Free 10-Minute Strategy Call)

San Diego Real Estate • December 2025

San Diego’s Best “Quiet Window” to Plan a 2026 Move (Free 10-Minute Strategy Call)
?Your Home Sold Guaranteed, or I'll Buy It!*
George Lorimer at 619-846-1244

Even with 70° December weather, Christmas week is when the smartest buyers and sellers quietly set themselves up to win in early 2026. *(conditions apply). 

Get Your San Diego Home Value   Access Unlisted & Off-Market Homes   Search New San Diego Listings
Quick Video (60 seconds)
If the video doesn’t load, you can watch it here: Open the YouTube Short

Why this time of year works in San Diego

During the holidays, most people pause. That’s exactly why this is a powerful time to plan. When you take 10 minutes now, you’re not scrambling later—especially if you want to buy or sell in early 2026.

Free 10-minute strategy call topics (most popular)
  • Assumable 3–4% mortgages (when available) and how to spot them
  • Accurate pricing — what your home would likely sell for in today’s market
  • Cash offer without putting your home on the market
  • Simple, inexpensive fix-ups that can net you more at closing
  • Unlisted & off-market homes you won’t see on the big sites
  • Updated San Diego sales and what it means for your neighborhood

No pressure. No obligation. Just clear options and a simple plan.

Want the latest San Diego housing market numbers?
Get the updated report here: San Diego Home Sales & Market Updates

The fastest way to get started

If you want to move in early 2026, the best next step is a quick call or text so I can point you to the right options.

Call George: 619-846-1244 Text George
George Lorimer
ProWest Properties • DRE #01146839
Your Home Sold Guaranteed or I’ll Buy It* • *Conditions apply. Call or text for details.

 

How Long Does It Take to Sell a San Diego Home?

How Long Does It Take to Sell a San Diego Home? Your 2026 Timeline Options

If you’re thinking about selling in 2026, here’s the truth: you don’t have to rush out after you sell. You can sell now and move later with a rent-back, or sell very fast if timing matters.

Timeline example used below starts January 10, 2026. Your exact timing depends on pricing, condition, neighborhood, and strategy.

Option 1: Sell Now, Move Later (Most Common)

  • Jan 10 – Jan 24: Prep, pricing, photos, listing launch
  • Jan 24 – Early/Mid March: On market (30–45 days)
  • March – Early/Mid April: Escrow (30–45 days)
  • 30–60 Day Rent-Back: Stay through May or June 2026

You get paid first and move later — ideal if you’re finishing the school year or planning a summer move.

Option 2: Sell Very Fast

  • Minimal or no prep
  • As-is or accelerated sale
  • Close as fast as January 20, 2026 (˜10 days)

Condo vs. House Timing

Single-family homes typically sell faster than condos. Downtown and HOA-heavy condos often take longer, while well-priced houses in strong school districts move quicker.

Want a clear plan for your timeline?
Call or text George Lorimer at 619-846-1244 for a 10-minute strategy call.

George Lorimer • ProWest Properties • DRE #01146839
Your Home Sold Guaranteed or I’ll Buy It* (*Conditions apply)

 

Buy a San Diego Home With an Under-6% Mortgage — Guaranteed

San Diego Buyers Get a Mortgage Under 6% — Guaranteed*

Don’t Wait — Get a Great Buy Now

The Fed cut rates by 0.25% on December 10, 2025. Good news — but mortgage rates don’t drop automatically. They’re driven by the bond market. The smart move is learning how to secure the lowest rate available right now through negotiation.

Home Value / Cash Offer Unlisted Homes Text George

Call or text 619-846-1244 for a 10-minute strategy call.

Want a free, customized report based on your price range and off-market homes? Call or text George at 619-846-1244.

Where mortgage rates are now

30-year fixed rates are hovering in the low-6% range. FHA and VA can be lower. Sub-6% is achievable when offers are structured correctly.

FAQ

How do you guarantee an under-6% mortgage?

I negotiate it with the seller as part of your offer. If they don’t accept it, my lender and I pay the loan discount so you still get the lower rate.

Simple — just work with us on your purchase. George Lorimer • 619-846-1244

Home Value Unlisted Homes Text George

George Lorimer • ProWest Properties • DRE #01146839
Your Home Sold Guaranteed or I’ll Buy It*
*Conditions apply. Call/text for details.

 

San Diego 4-Step Plan to Buy or Sell a Home Without Stress

San Diego’s 4-Step Plan to Buy or Sell a Home Without Stress

Most people don’t need more “advice.” They need a simple plan that reduces risk, prevents surprises, and gets them to the finish line. Here’s the exact 4-step process my team uses to help buyers and sellers move fast, stay protected, and avoid drama.

Get Cash Offer / Home Value View Unlisted & Off-Market Homes Text George: 619-846-1244

Prefer a quick call? Call/Text George Lorimer at 619-846-1244 for a 10-minute strategy session.

If the video doesn’t load, view it here: https://www.youtube.com/shorts/AuwjkgTXOxw?feature=share

The real problem isn’t the market. It’s uncertainty.

Buyers worry about overpaying or missing out. Sellers worry about pricing wrong, getting lowballed, dealing with repairs and showings, or buying the next home before the current one sells. The solution isn’t hope — it’s a clear process that removes risk.

Step 1: Get the Facts (No Guessing)

We start with clarity: updated home value, realistic net, buying power, neighborhoods, and what homes are actually available (including unlisted opportunities). This is where you stop spinning and start making smart moves.

Step 2: Compare Options (Traditional vs. Modern Programs)

Most people only see one path: list it and hope, or buy and compete. We lay out multiple paths so you can choose what fits you: cash offer options, multiple investor offers competing, buy-before-you-sell solutions, and the right timing strategy for your goals.

Step 3: Execute (Tour Homes or Launch Your Listing)

Once you choose the best path, my team handles the details: pricing, prep guidance, marketing, negotiation, inspections, and timelines — with one goal: get you the result you want with the least stress and the least wasted time.

Step 4: Protect the Outcome (Before, During, and After Closing)

This is where most agents disappear — and where we do the opposite. We troubleshoot, protect your deal, and keep you informed. If plans change or something comes up, you’ve got an experienced team and real safeguards behind you.

Bottom line: I have your back.

Want the fastest next step?

If you’re thinking about buying or selling in the next 30–90 days, don’t wing it. Get the numbers and your best options first.

Get Cash Offer / Home Value View Unlisted & Off-Market Homes Text George: 619-846-1244

George Lorimer • ProWest Properties • DRE #01146839
Your Home Sold Guaranteed or I’ll Buy It* *Conditions apply. Call/text for details.

 

Meet George Lorimer San Diego broker and realtor

Who Is George Lorimer?

I’m George Lorimer, a lifelong San Diegan, dedicated to helping homeowners sell with certainty and confidence.

  • Married to Lynn, a teacher at Del Sur Elementary

  • Father of two daughters, Caleigh and Becca

  • Born in San Diego, raised in Del Mar

  • Torrey Pines High School graduate

  • UCSD - Bachelor of Arts

  • SDSU - MBA, emphasis in Real Estate

  • Track Record: Over 1,000 homes sold (average agent sells 3–4 per year)


Don’t Risk Your Home with the Wrong Agent

I offer 100% Satisfaction Guaranteed or Cancel the Listing and Pay Nothing!* 

Other agents who don't offer and don't understand my programs may think they aren't real, but they are and help people. 

Ask yourself:

  • Do you want more options, more homes to see, and flexible fees? 

  • Is guaranteeing satisfaction or paying nothing important to you?

  • Want to collaborate and get your results? 


Call/Text George Lorimer at 619-846-1244 today.

Discover if we're a good fit and learn the simple steps we’ll take together to sell your home in your timeframe while maximizing your profit.

ProWest Properties, DRE# 01146839. Conditions apply. (Picture of the Lorimer family in 2025). 

 

How to avoid the first mistake that San Diego home sellers make

What's My Home Value?

If you’ve been wondering what's going on in the San Diego housing market, here’s a quick reality check:

  • Approximately 35% of homes never sell the first time they are listed on the market.
  • 60% cut their asking price before selling.

The reason I tell you this is that there's an opportunity to buy at a good deal in this market.

And if you're thinking of selling, don't price your home speculatively.

For example, these speculative sellers say things like,

"If I could get this price, I'd sell."

(usually "their price" is higher than today's market value). 

For buyers, it becomes clear that the price may or may not have been based on today's statistics.

Search New Hot Listings

For sellers, it's evident that unless you price it right, you may not sell.

Here's my simple 3-step strategy that's helped over 1,000 sellers.

1) Determine that you are committed to selling.

2) Then price your home against competing listings, the homes buyers are comparing yours to.

3) Listen to feedback from the market and buyers and implement changes.

Do this right, and you create urgency, competition, and the best chance of selling for top dollar.

Call or text me, George, at 619-846-1244 to get your Complimentary Home Seller Report.

All the best,

George Lorimer

Secret selling options that other agents don't offer.


 

 

San Diego County Housing Report: Go for Gold, No Waiting


Strongest Cash Offer

San Diego County Housing Report: Go for Gold – Don’t Wait 

August 6, 2024
Mortgage Rates have plunged from 7.5 to 6.52% today, opening up a window of opportunity for buyers who should not wait.

 
A Window of Opportunity
Since rates have dropped in anticipation of future Federal Reserve rate cuts, now is the ideal time, and waiting will prove to be the incorrect strategy.
 
Olympic gold medal winners perfect their game plans and execute precise timing and strategy to succeed. On the track, many runners wait too long for their final push and cross the finish line out of medal contention. The commentators exclaim that they “should have gone sooner.” The athletes are left second-guessing themselves, wishing they had not waited.

Get a free copy of this report.
 
Many buyers have been sitting on the sidelines, waiting for rates to come down. Now that rates have plummeted from 7.5% in April to 6.52% today, according to Mortgage News Daily, many buyers wonder if they should pull the trigger and purchase now or wait for rates to fall further. Sitting on the fence and waiting will prove to be the incorrect strategy, leaving many to wish that they had bought sooner.
 
Long-term, 30-year mortgage rates move ahead of the Federal Reserve Rate cuts. The Federal Reserve (Fed) has not cut rates once since the historical increases from 2022 through 2023, yet mortgage rates have moved all over the place, even eclipsing 8% last October. The movement is based on where investors believe the direction that the Fed’s short-term Federal Funds rate policy will move.

With inflation continuing to ease, the job market cooling, and unemployment rising, it is becoming increasingly clear that the FED is too restrictive, and they will need to cut rates when they meet in mid-September. As a result, in less than two weeks, mortgage rates have plunged from 6.91% to 6.52% today. September’s rate cut, currently projected to be a 0.5% snip by Wall Street, is already baked into today’s mortgage rates. When they do trim the Federal Funds rate in September, do NOT expect mortgage rates to drop another 0.5%. This is where buyers sitting on the sidelines are mistaken. They hear that the Fed will cut, but the headlines and news refer to the short-term Federal Funds rate, not long-term mortgage rates. When they do cut, expect credit card, automobile, and equity lines of credit rates to all drop, which are all tied to the Federal Funds rate, but NOT long-term rates utilized in purchasing homes.

Sincerely,
Steven Thomas
Quantitative Economics and Decision Sciences
 Copyright 2024—Steven Thomas, Reports On Housing—All Rights Reserved. This report may not be reproduced in whole or in part without express written permission from the author. Our report license allows us to distribute to consumers, not other licensees or affiliates, title escrow, and mortgage.