San Diego Winter Market Is Here: Prepare for Launch (What Buyers & Sellers Should Do Now)

George Lorimer
Wednesday, January 21, 2026
San Diego Winter Market Is Here: Prepare for Launch (What Buyers & Sellers Should Do Now)

San Diego Winter Market Is Here: Prepare for Launch (What Buyers & Sellers Should Do Now)

George Lorimer at 619-846-1244
Your Home Sold Guaranteed, or I’ll Buy It!*
*Conditions apply

Here’s what changes in San Diego starting mid-January: buyers come back fast, inventory rises more slowly, and the market speed picks up week by week. This is the “Winter Market” window (mid-Jan ? mid-Mar).

  • Sellers: Less competition than Spring + more motivated buyers = better leverage.
  • Buyers: Better selection than December, but competition rises quickly as February hits.
  • Everyone: The smart play is getting real numbers now — not guesses.
Free Strategy Call — Call/Text 619-846-1244
Tap to Text: “Send me the Winter Market Plan”

On the call, I’ll give you a simple plan for your timeline (buying, selling, or both) — and I’ll tell you what I’d do if it were my money.

Get the info first (this is what converts into good decisions)

Most people make the same mistake: they rely on an online estimate or last year’s sale and assume it applies today. It doesn’t. What matters is what buyers are willing to pay right now, not what they can buy this weekend.

Free Reports (fast + actually useful):

Not Just an Online Estimate — Real home value + (optional) instant cash offers.

Get your free home value here

Your Home Value through a Buyer’s Eyes — pricing like pros + buyer objections + what to fix (and what not to).

Request the Buyer’s Eyes version (or call/text 619-846-1244)

What Buyers Are Paying (Real Numbers) — the gap between list price and reality, plus what’s getting discounted.

Get the “What Buyers Are Paying” report

What to do now (so you’re not playing catch-up in Spring)

Sellers:

  • Price your home the way pros do: based on today’s active competition + buyer psychology (not “what my neighbor got”).
  • Look through the buyer’s eyes: condition, light, smell, layout, and “this feels like work” triggers.
  • Beat the Spring pile-on: fewer competing listings right now can mean stronger leverage.

Buyers:

  • Get ahead of competition: have financing + strategy ready before February demand spikes.
  • Don’t just shop listings: use off-market and assumables to avoid bidding wars.
  • Focus on payment, not price: rate + terms matter more than you think.

Now the offers (the stuff most people can’t easily find)

Homes with 2–3% assumable mortgages — this can save thousands per year vs today’s rates.

See the assumable list (text me “ASSUMABLE” for the newest options)

Don’t compete with other buyers — request unlisted / off-market homes in your preferred neighborhood.

Request off-market access (or text me: neighborhood + price range)

Active Homes + Competing Neighborhoods — the simple lens that helps sellers maximize price and get it sold.

Get my free report: Your Home Value through a Buyer’s Eyes right here.

Want me to map your best move in 10–15 minutes?

Here’s the deal: most people wait until Spring and then wonder why it feels stressful and expensive. If you want a calmer, smarter path — get the numbers now and choose your window on purpose.

Call/Text George Lorimer: 619-846-1244
Ask for: “Buyer’s Eyes Home Value” + “What Buyers Are Paying”

Text Me for the Reports (Fastest)

ProWest Properties, DRE# 01146839. Your Home Sold Guaranteed or I’ll Buy It!* *Conditions apply. Disregard if currently listed for sale.


We would like to hear from you! If you have any questions, please do not hesitate to contact us. We are always looking forward to hearing from you! We will do our best to reply to you within 24 hours !

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