Previous

Price It Right or Overprice? What San Diego Sellers Need to Know

George Lorimer
Wednesday, April 1, 2026
Price It Right or Overprice? What San Diego Sellers Need to Know
George Lorimer at 619-846-1244
Price It Right or Overprice?
In today’s San Diego market, overpricing can cost you tens of thousands of dollars and add weeks or months to your sale.
Your Home Sold Guaranteed or I’ll Buy It!*
*Conditions apply • ProWest Properties • DRE# 01146839
Get Your Updated Home Value
Search San Diego Homes
One of the biggest mistakes San Diego sellers make is assuming that pricing a home higher will somehow leave more room to negotiate. It usually does the opposite.
The market rewards homes that are priced correctly from day one. Homes that start too high often sit, get ignored, need price cuts, and end up selling for less anyway.
Quick Video Update
Price It Right and Keep More Money
Based on the pricing model in the attached graphic, three very different outcomes can happen depending on how a home is priced from the start.
What the Numbers Show
In the attached example:
Recommended Price: $1,375,000
Sells at 100% of the original list price = $1,375,000
Median market time: 11 days
Zillow / Slight Overprice: $1,399,900
Sells at 96.3% of the original list price = $1,348,104
Median market time: 56 days
That is $26,896 less than pricing at $1,375,000 correctly from the start.
Aspirational Overpricing: $1,450,000
Sells at 90.3% of the original list price = $1,309,350
Median market time: 89 days
That is $65,650 less than pricing at $1,375,000 correctly from the start.
Why This Happens
Buyers today are not dumb. They are watching new listings, price reductions, days on market, seller credits, and comparable sales. When a home hits the market overpriced, buyers either skip it or wait. Once the home sits, it starts to feel stale. Then the price cuts begin. Then buyers come in even lower.
That is why higher pricing often leads to a lower net. Not because the house is bad, but because the strategy is bad.
The Brutal Truth
Pricing higher does not guarantee a higher sale. In many cases, it does the exact opposite. The seller waits longer, gives buyers more leverage, and ends up with less money.
A Smarter Way to Sell
Before you list, get real numbers based on what buyers are actually paying right now in your area. That includes:
  • What your home is likely to sell for if priced correctly
  • How long it may take
  • What happens if you test the market too high
  • How a cash offer compares to listing on the open market
Get the Numbers Before You Decide
Want to know your likely sale price, timing, and how much overpricing could cost you? Start with your updated home value or search what is on the market now.
Call or Text George Lorimer at 619-846-1244
The wrong list price can cost you far more than most sellers realize. In this market, the first price is not just a number. It is a strategy. And it can make or break your final net.

We would like to hear from you! If you have any questions, please do not hesitate to contact us. We are always looking forward to hearing from you! We will do our best to reply to you within 24 hours !

By submitting this form, you consent to receive updates and promotional offers from us via email, text messages, and phone calls. Consent is not a condition of service. To unsubscribe, click 'Unsubscribe' in emails, reply 'STOP' in texts, or inform us during calls. For more details, please review our Privacy Policy

10 Secrets Every New Home Buyer Should Know

Buy a New Home or a Resale?

Learn more

What You Should Know About Weeks Before Listing Your Home For Sale

11 High Cost Inspection Traps

Learn more

Find out about the "Real Estate Catch-22", and how you can avoid major stress when selling your home.

Guaranteed Sale Program

Learn more
Real Estate Blog
Recent Posts
Categories
George Lorimers Real Estate Newsletter ( 131 ) San Diego Market Statistics ( 105 ) San Diego Real Estate Listings ( 36 )
Archive